Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
Several metrics are relevant to measure the success of email campaigns. Marketing Cloud provides the Campaign feature and the standard Campaign Email Tracking Report to analyze such metrics for multiple email marketing activities.
Marketing Cloud campaigns can be used to link multiple marketing activates to a specific initiative. Campaigns are supported across channels, so the same campaign can be linked to activities in different Marketing Cloud products.
For email marketing, campaigns can be associated with emails and email sends. This campaign association can be leveraged in reports, to analyze metrics for multiple emails sends. Furthermore, campaign associations help to plan and organize concurrent marketing activities using the Marketing Cloud calendar.
The Campaign Email Tracking Report summarizes relevant email metrics for all email sends associated with a single campaign.