Explain how the information in data views and tracking extracts are accessed.
Data Views are Marketing Cloud system tables that store tracking data. Tracking Extracts can be used to export Marketing Cloud data related to email sends in a format that is suitable for importing in external systems.
Data Views are Marketing Cloud system tables that store tracking data. They can be accessed with Query activities in Automation Studio. Query activities allow to join Data Views with each other or with Data Extensions, and to append, update, or overwrite the query result in a target Data Extension.
Data Views contain tracking information such as:
Tracking Extracts are an Extract Type of the Data Extract activity in Automation Studio. They can be used to export detailed tracking data from Marketing Cloud in a ZIP file. This extract is suitable for importing Marketing Cloud tracking data in external systems.
Tracking Extracts contain detailed data related to email sends, such as: