Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (I.e. Automation Studio vs. Journey Builder).
Marketing Cloud provides a variety of marketing tools which require different levels of technical expertise. Some advanced tools are more suitable for technical users and others can be used by non-technical users as well.
The following table suggests appropriate Marketing Cloud tools for common use cases based on the technical expertise of end users.
Tool Comparison for Common Use Cases Based on Technical Expertise