Given a customer scenario, select the appropriate workflow that meets the business requirement (I.e. import, segmentation, email send).
Automation Studio can execute multi-step data management and marketing activities on an immediate, triggered, or scheduled basis. Automations are workflows consisting of a single starting source and one or more steps. Each step contains one or more activities.
To build user-initiated and triggered automations in Automation Studio, two different Starting Sources exist:
Activities are the building blocks of an automation and perform specific actions to extract, transform and load (ETL) data. Following activities are available in Automation Studio: