Outline the considerations required for a successful Community rollout.
The rollout framework for Salesforce communities helps to establish and grow a community. It consists of four phases: establish, among, engage, and measure.
The rollout framework for Salesforce communities helps to build, launch, and nurture a community. It consists of four iterative phases: establish, among, engage, and measure.
In each phase, there are interactions between different stakeholders of a community. Different roles are involved in different phases to help the community to grow.
In Establish phase, the company identifies use cases and defines the purpose of the community. The company defines a mission statement, develops community member journeys, and plans executive engagement.
In the Manage phase, the company focuses on promoting the community and having an awareness plan at every phase of growth. The company develops a promotion plan and prepares community content for the community.
In the Engage phase, the company identifies how active community members can be recognized. The company develops a recognition program for community members.
In the Measure phase, the company defines how to measure whether the community goals are met. The company defines reputation levels to measure the engagement and promote active community members.
Community Managers and Community Admins take an active role during different phases of a community rollout.
Community Managers are internal employees which take an active role during the Establish and Manage phases of a community rollout.
They work with the marketing department to get logos, fonts, color schemas, email templates, and other media. They also work with the sales, marketing and service departments to figure out the individual goals of the community. Furthermore, Community Managers define which customers should have access to the community, and how they should be provisioned access.
Community Admins are Salesforce administrators who configure and customize communities during the Engage and Measure phases of a community rollout.
They work with the Community Manager to configure recognition programs and reputation levels.